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TMCNet:  ZineOne Now Allows Marketing Teams to Create, Control and Measure Consumer Experiences Across All Devices

[May 20, 2020]

ZineOne Now Allows Marketing Teams to Create, Control and Measure Consumer Experiences Across All Devices

ZineOne today announced the release of new product features to its powerful Machine Learning-based Intelligent Customer Engagement (ICE) platform. These features enable both enterprise business users and technical solution developers to meet the needs of changing consumer buying patterns. ZineOne's new features allow business users to access pre-built customer experience templates, such as Product Urgency and Real-Time-Offer opportunities, within the UI to launch and manage hyper-personalized customer experiences. Also, within the UI, technical solution developers can now build customizable templates. The result is a more robust platform that empowers brands to engage swiftly and react to online visitors in real-time to encourage sales while technical solution developers can build templates to meet data-driven consumer buying patterns.

"As we've seen with the COVID-19 pandemic, consumer consumption behavior changes rapidly. Our brands need to be able to meet these changes swiftly in real-time and be able to plan superior, hyper-personalization e-commerce campaigns based on the data they see today," says Manish Malhotra, CPO, and co-founder of ZineOne. "Today's announcement addresses the need to create better and more personalized customer experiences and will allow for future growth for both our brands and our company."

One of the main takeaways from NTT Ltd's Annual 2020 Customer Experience Benchmarking Report is that personalization is a crucial weapon in the marketer's arsenal. That's how businesses deliver tailored recommendations, content, offers, and experience across all channels and devices throughout the entire customer journey. Personalization at scale has the potential to create $1.7 trillion to $3 trillion in new value.

Business Users Can Leverage Product Urgency and Real-Time-Offer Features to Enhance Personalization

Now enterprise marketing teams and business users can take advantage of two new powerful features on the ZineOne ICE platform. The Product Urgency template allows for the display of unit product sales to inform the shopper of the number of units being sold in real-time to encourage sales. The Real-Time-Offer templates provide business users a way to engage with shoppers 'in-the-moment' who are on-the-fence over a purchase with contextual content relevant to them. These new features actively enhance a business user's ability to create engaging, hyper-personalized shopping experiences to encourage sales. Business users can also follow online shoppers from device to device throughout the purchase decision process.

Technical Solution Developers Can Create DIY Templates

Technical solutions developers can now build experience or action templates within the ZineOne ICE platform UI with additional features such as segments and triggers. They can also seamlessly integrate customized experiences, based on the pre-existing Product Urgency and Real-Time-Offer templates, into specific e-commerce opportunities to create unique opportunities for online shoppers. Of course, they still have the flexibility to build with JavaScript to create customizable experience templates to meet specific needs.

Engagement Dashboard with Mobile User Interface

Adding to the business user's and technical solutions developers' ability to engage and manage online shopping interactions swiftly is the upgraded Engagement Dashboard now accessible via any mobile device. The dashboard provides a unified view of key metrics to better monitor campaign performance and makes adjustments to enhance performance anywhere at any time. The Engagement Dashboard also provides campaign details such as comparing test vs. control group results. Further, technical users (Solution Providers) can monitor campaigns and provide updates based on business user feedback to ensure a holistic and continual updating of Business Experience templates and campaign performance. Based on key KPIs for the retail business for its initial phase, the dashboard will expand to KPIs across other industries such as finance, grocery, and QSR restaurants.

About ZineOne

ZineOne's Intelligent Customer Engagement platform enables business users to understand and respond in-the-moment with relevant 1:1 customer engagements. Recognized by Gartner (News - Alert) as a "Cool Vendor" ZineOne's Intelligent Customer Engagement platform has positioned the company as a leading AI personalization provider that is delivering about 1 billion dollars in new revenue for its customers. The patent-pending platform and its continuously learning models provide insights into each and every visitor across digital and physical channels while delivering intelligent customer experiences in key moments to delight customers, foster loyalty, and increase revenue.


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