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TMCNet:  MoEngage and Vidora Partner to Enable AI Powered Customer Engagement

[March 26, 2020]

MoEngage and Vidora Partner to Enable AI Powered Customer Engagement

MoEngage, a leading customer engagement and retention platform and Vidora, the market leader in end-to-end AI-driven predictions for business teams, form a strategic partnership to help enterprise brands personalize customer engagement and predict business results.

"Vidora is a leader in the predictive AI pipeline space, and our customers will see significant value in their ability to automate the end-to-end machine learning pipeline in its entirety," said Raviteja Dodda, CEO MoEngage. "We expect our customers to see higher ROI when they apply AI-powered predictions into their multi-channel campaigns with our platform."

With the integrated platforms, MoEngage clients can automatically send a continuous stream of raw behavioral and user data to run advanced AI predictions on customer engagement, purchase, or churn behavior. MoEngage consumes Vidora's predictions to help marketers and product managers engage their customers with push, in-app messaging, web, email, SMS, and social channels to optimize critical business metrics like conversion rates and retention.

"Nimble (News - Alert) and forward-thinking companies like MoEngage have taken the path of highest ROI by leveraging continuous streams of marketing data to develop predictions with Cortex, our predictive AI engine," says Al Rey, CRO, Vidora. "With traditional failure rates hovering around 80-85% for internal AI projects, partnering with our best-in-class solution empowers their business teams to run multiple AI-powered predictionsin minutes with literally no downside risk or internal dependencies."

As more businesses adopt AI to drive greater cost efficiency and revenue, leading enterprise brands are looking for expertise and fully integrated AI-driven solutions that eliminate the risk of internally building, deploying, and maintaining complex code with scarce technical talent. Consumers are also demanding more personalized and relevant experiences. Marketers and product managers who are first to adopt and adapt to AI-driven solutions will drive the highest omnichannel audience engagement and customer client retention.

About MoEngage

MoEngage is an intelligent customer engagement platform, built for the mobile-first world. With AI-powered automation, optimization capabilities, and in-built analytics, MoEngage enables hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, On-site messages, and SMS. Fortune 500 brands across 35+ countries such as Deutsche Telekom, Samsung (News - Alert), Vodafone and McAfee along with internet-first brands such as Ola, OYO, Bigbasket, and Tokopedia use MoEngage to orchestrate their cross-channel campaigns. To learn more about omnichannel user engagement with MoEngage, visit www.moengage.com

About Vidora

Vidora's mission is to enable every business team in the world to unlock the power of predictive AI in minutes without writing a single line of code. Our Machine Learning platform, Cortex, makes predictive AI simple and intuitive by automating the most complex technical challenges in developing and maintaining end-to-end machine learning pipelines. The largest global brands like Walmart (WMT), News Corp (News - Alert) (NWSA), and Discovery (DISCA), leverage Cortex to intelligently learn from continuous streams of raw data to drive higher ROI across the enterprise.

To learn more, please visit www.vidora.com or email us at partners@vidora.com.


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