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TMCNet:  Leading eMarketplace Yapo.cl Triples Mobile Engagement With 1:1 Targeting and Triggering With Swrve

[February 11, 2020]

Leading eMarketplace Yapo.cl Triples Mobile Engagement With 1:1 Targeting and Triggering With Swrve

Swrve, the leader in mobile marketing and customer engagement, announced today that Yapo.cl, has used Swrve to significantly reduce churn, increase long-term engagement, and inspire valuable app user activity across their mobile campaigns. With over 40,000 products for sale on the app and over one million ads, Yapo needed a solution that could help them increase loyalty amongst buyers and sellers, and encourage consistent mobile engagement.

"Swrve has been an excellent tool that has allowed us to be in better contact with our users, keep them up to date with our news and call them when they have not been present or have not used our app," said Katherine Aybar, CMO of Yapo.cl. "With Swrve we have been able to target users on a 1:1 basis using their sophisticated targeting and triggering engine, which has allowed us to increase our engagement, retention, and items bought and sold through the app."

This has resulted in a 21% increase in monthly average users, giving Yapo.cl more opportunities to meet their KPIs, encourage monetization, and drive upsells in the app. Swrve's real-time mobile marketing and customer experience platform helped Yapo.cl achieve:

  • Return on Relevance: Over 8,000 more paid ad spaces sold within 8 months of deploying campaigns in Swrve
  • Return on Relevance: 211,000 more monthy average users (MAU) in the app
  • Tripled Mobile Engagement: 3x to 4x more opens and clicks from Swrve's enterprise grade targeting and triggering, resulting in greater real-time precision across campaigns
  • A/B Testing: 2x higher in-app engagement as a result of sophisticated, enterprise grade A/B testing revealing different aspects of performance such as opens, clicks, behaviors, and revenue

"For brands to truly connect, engage, and retain customers, they need to anticipate customer needs and provide relevant interactions and engagement in real time," said Tom Aitchison, CEO at Swrve. "We partnered with Yapo.cl to optimize those touchpoints that are integral to buying and selling-that means real-time messaging, delivered in perfect time with hyper-relevant content. We look forward to playing an intrinsic role as Yapo.cl grows and develops their app offering."

About Yapo.cl

Yapo.cl is a free classified ads website with presence throughout Chile. Their mission is to create perfect matches between buyers and sellers and help them to buy and sell goods and services within their region in a practical and simple way.

About Swrve

Swrve is the leading mobile marketing and customer engagement platform helping leading enterprises achieve real-time, relevant customer engagement that drives measurable business value. World leading brands such as Verizon, Sony Pictures, NETGEAR, Three UK, Telef√≥nica (News - Alert), and Woolworths Ltd., use Swrve to identify, predict, and anticipate the needs of customers with real-time behavioral data across mobile, web, and TV apps. Learn more at swrve.com or follow us on Twitter and LinkedIn.


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