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TMCNet:  Marketing Automation Market Worth $6.4 Billion by 2024 - Exclusive Report by MarketsandMarkets™

[September 10, 2019]

Marketing Automation Market Worth $6.4 Billion by 2024 - Exclusive Report by MarketsandMarkets™

CHICAGO, Sept. 10, 2019 /PRNewswire/ -- According to a new market research report "Marketing Automation Market by Component (Software, Services), Organization Size, Applications (Lead Nurturing & Lead Scoring, Email Marketing, Social Media Marketing, Analytics & Reporting, Campaign Management), Industry & Region - Global Forecast to 2024", published by MarketsandMarkets™, the global Marketing Automation Market size is expected to grow from USD 3.3 billion in 2019 to USD 6.4 billion by 2024, at a CAGR of 13.9% during the forecast period.

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The growing demand for automation in the marketing process, increasing need for informed marketing strategy, and maximizing prospect's interest & engagement are some of the major factors driving the growth of the market.

Browse in-depth TOC on "Marketing Automation Market"
64 – Tables
28 – Figures
134 – Pages

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The large enterprises segment is expected to account for the larger market share during the forecast period.

The use of marketing automation in large enterprises is relatively higher as compared to that of small and medium-sized enterprises (SMEs). This higher use is due to the affordability and economies of scale, which enables large organizations to benefit from the marketing automation technology. Large enterprises have left no stone unturned to compete in today's cut-throat competitive industry. Moreover, the need for a multichannel communication to capture leads and improve the conversion rate of prospects to customers is likely to drive the growth of the Marketing Automation Market.

The services segment to grow at a higher CAGR during the forecast period as compared to the solutions segment

Marketing automation services have a broad scope of usage, ranging from assistance to the client for the deployment of software, strategy, & implementation, to cater to the business-specific needs of organizations. Marketing automation services help businesses bridge legacy systems to modern applications and take care of training and implementation work so that the client can focus on their core business. This has created opportunities for vendors to provide services to a varied organization operating in different industries and help them deal with complexities while configuring marketing automation systems.

IT and Telecom industry vertical is estimated to have the largst market size

IT and telecom companies need to respond to varying market conditions for service variations and different consumer behavior. Hence, these companies engage their marketing personnel and domain experts in managing the requirements of their clients efficiently. The marketing automation software enables IT and telecom enterprises to remain competitive in the market and change their marketing approach as per industry requirements. The marketing automation software is transforming the IT and telecom industry by empowering enterprises with increased speed-to-market and the capability to close deals of a higher value at a faster rate.

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North America estimated to lead the Marketing Automation Market during the forecast period

North America is expected to account for the largest share of the Marketing Automation Market in 2019. The region comprises developed countries, such as the US and Canada, and is considered the most advanced region in terms of adopting digital technologies and cloud-based platforms to increase revenue. The North American region exhibits a wide presence of key industry players offering marketing automation and services, and its financial position enables it to invest majorly in leading tools and technologies for effective business operations.

HubSpot (US), Adobe (US), Oracle (US), Salesforce (US), ActiveCampaign (US), Acoustic (US), SAS (US), Act-On Software(US), Sendinblue (France), LeadSquared (India), Keap (US), GetResponse (Poland), Ontraport (US), SharpSpring (US), SimplyCast (Canada), ClickDimensions (US), and Net-Results (US) are some of the leading companies operating in this market.

Browse Adjacent Markets: https://www.marketsandmarkets.com/security-market-research-115.html Software and Services Market Research Reports & Consulting

Browse Related Reports:

Digital Process Automation Market by Component, Business Function (Sales Process Automation, Supply Chain Automation, Claims Automation, and Marketing Automation), Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2023

https://www.marketsandmarkets.com/Market-Reports/digital-process-automation-market-20502054.html 

Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region, Forecast to 2022

https://www.marketsandmarkets.com/Market-Reports/digital-marketing-software-market-52158190.html

About MarketsandMarkets™ 

MarketsandMarkets™ provides quantified B2B research on 30,000 high growth niche opportunities/threats which will impact 70% to 80% of worldwide companies' revenues. Currently servicing 7500 customers worldwide including 80% of global Fortune 1000 companies as clients. Almost 75,000 top officers across eight industries worldwide approach MarketsandMarkets™ for their painpoints around revenues decisions.

Our 850 fulltime analyst and SMEs at MarketsandMarkets™ are tracking global high growth markets following the "Growth Engagement Model – GEM". The GEM aims at proactive collaboration with the clients to identify new opportunities, identify most important customers, write "Attack, avoid and defend" strategies, identify sources of incremental revenues for both the company and its competitors. MarketsandMarkets™ now coming up with 1,500 MicroQuadrants (Positioning top players across leaders, emerging companies, innovators, strategic players) annually in high growth emerging segments. MarketsandMarkets™ is determined to benefit more than 10,000 companies this year for their revenue planning and help them take their innovations/disruptions early to the market by providing them research ahead of the curve.

MarketsandMarkets's flagship competitive intelligence and market research platform, "Knowledge Store" connects over 200,000 markets and entire value chains for deeper understanding of the unmet insights along with market sizing and forecasts of niche markets.

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