INDUSTRY NEWS



TMCNet:  SmarterHQ Expands Personalization to Facebook & Google Ad Platforms

[June 25, 2019]

SmarterHQ Expands Personalization to Facebook & Google Ad Platforms

SmarterHQ, a leading personalization platform, announced today the launch of Ad Personalization, enabling marketers to easily connect the highly targeted and modeled audiences created in their platform with Facebook (News - Alert) and Google. The news comes on the heels of SmarterHQ's recent expansion into mobile with App Data Collection and Push Messaging-and with today's announcement, the company's cross-channel capabilities have expanded further to now include key advertising platforms.

"In order for brands to acquire and retain valuable customers, they must have a personalized, cross-channel strategy that spans ad platforms. But until now, targeting within these platforms hasn't been comprehensive enough, and syncing first-party data to power highly relevant ads often requires extra manual work and IT resources that have hindered these efforts," said Michael Osborne, President & CEO of SmarterHQ. "With Ad Personalization, we've simplfied marketers' ability to connect the customized segments created using our platform to Facebook and Google (News - Alert). The direct integration allows brands to generate audiences with extremely high return on ad spend and coordinate ad campaigns alongside email, web, and mobile push for a consistent and always-relevant customer experience."

SmarterHQ's Ad Personalization capabilities include:

  • Omnichannel data collection: Gain access to first-party data that may be inaccessible or involve additional IT resources to build and maintain platform connections.
  • Customer identity resolution: Collect and unify behavioral data and customer information across devices and channels for a complete understanding of each customer.
  • Flexible audience segmentation: Quickly segment and target key audiences based on customizable criteria and get real-time audience feedback directly in SmarterHQ's platform.
  • Audience (News - Alert) sync automation: Automate syncing between SmarterHQ segments and various ad audiences to avoid manual setups or duplicate work across platforms.
  • Advanced models and scores: Leverage SmarterHQ's first-party predictive models and customer engagement scores as a key input into digital advertising decisions.
  • Data-driven audiences: Use high purchase probability, high lifetime value, or high interaction with key brands and categories to build robust lookalike audiences.
  • Cross-channel re-engagement: Win back high-value disengaging or non-purchasing customers across ad platforms as well as via email, web, push, and more.

About SmarterHQ

SmarterHQ is a personalization platform that makes it easy for marketers to increase revenue now and customer relationships over time by powering highly relevant, cross-channel experiences. Trusted by leading brands such as Bloomingdale's, Hilton, Santander Bank, and Finish Line, SmarterHQ activates real-time, multichannel data, identifies audiences quickly based on customer behavior and information, and automates personalized content across outbound and online channels. They have been recognized by Forrester's (News - Alert) Total Economic Impact study to deliver 667% in ROI. Learn more at SmarterHQ.com.


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