TMCNet:  OceanX Partners with Ladder to Launch and Scale Personalized Health and Nutritional Lifestyle Company

[February 05, 2019]

OceanX Partners with Ladder to Launch and Scale Personalized Health and Nutritional Lifestyle Company

EL SEGUNDO, Calif., Feb. 5, 2019 /PRNewswire/ -- OceanX, a commerce and subscription platform company optimized to generate recurring revenue by supporting brands in the direct-to-consumer space, announced a partnership to service Los Angeles based nutritional product company Ladder.

OceanX (PRNewsfoto/OceanX)

Ladder launched in late November 2018 with a series of social media posts from the world-class team of athletes and celebrities behind the new brand. Ladder was founded by Arnold Schwarzenegger, Cindy Crawford, LeBron James, and Lindsey Vonn who came together to create a brand and a platform that provides everything necessary for consumers to reach their health goals. Ladder is dedicated to democratizing the health industry, providing sustainable guidance to everyone - from professional athletes to everyday wellness enthusiasts – through invigorating content, community, and personalized nutritional products.

Realizing the health industry is muddled with false expectations, unrealistic advice, poor quality products and lack of transparency, the founders brought together their combined decades of experience and sustained nutritional and athletic success to help people address these issues in the current marketplace.

OceanX has worked with the team at Ladder since its inception.  OceanX manages all direct-to-consumer fulfillment and customer service for Ladder as they start to market to a wider audience.  The OceanX technology integates seamlessly with the rest of the Ladder brand experience and allows Ladder to focus on marketing, products, content, education and customer engagement while OceanX seamlessly handles fulfillment and customer service with a keen focus on personalization and attention to the customer's experience.

"We are thrilled to be working with the team at Ladder.  The real involvement of people at the top of their game like LeBron, Arnold, Cindy and Lindsey coupled with the respected science and nutrition teams and world class business minds make Ladder one of the most exciting launches in our history," says OceanX CEO and Founder Georg Richter.  "We are just starting out and we can't wait to watch Ladder grow and help prove to the world that 'life is a workout" and 'there is no magic pill' in the world of health and wellness."

"When we thought about where we wanted this brand to go in the direct-to-consumer subscription space we knew we had to work with the best in the business," says Ladder General Manager Stephen Koren.  "OceanX has the exact experience, team and structure to help us achieve our goals.  OceanX has been with us since the idea of Ladder began and they helped us bring to life one of the most challenging parts of the puzzle - personalized direct-to-consumer subscription fulfillment and customer service at scale.  OceanX has allowed us to focus on what we do best - make world class products and engage our growing community."

The first Ladder product set consists of two protein powders (whey and plant-based), a greens powder, and an energy powder. In addition to products, Ladder provides content and a community that can help not only elite athletes, but also those who desire to live a healthier life.  Every Ladder product is science-based, NSF Certified for Sport®, quality assured, free of proprietary blends and artificial ingredients, and non-GMO.  Ladder products are sold exclusively direct-to-consumer as subscriptions via the website,

About OceanX, LLC:
OceanX partners with brands to launch and scale recurring revenue retail programs.  OceanX provides an all-in- platform and suite of services that seamlessly combine e-commerce, fulfillment, customer care and business intelligence to support brands looking to launch and scale direct-to-consumer recurring revenue retail programs. OceanX, a spin-off of Guthy-Renker. Learn more at

About Ladder
Ladder is a nutritional product company created by LeBron James, Cindy Crawford, Arnold Schwarzenegger and Lindsey Vonn. The health and wellness brand engages consumers with content, community and personalized product, bringing a level of simplicity and accessibility that is unprecedented in the health industry. For more information, visit


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