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| [April 16, 2018] |
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Marketing Evolution Named a Leader by Independent Research Firm: Marketing Measurement and Optimization Solutions, Q2 2018
Marketing
Evolution, leading provider of person-level marketing optimization
and analytics software, announced it has been named a Leader by
Forrester (News - Alert) Research, Inc. in the independent analyst firm's "The
Forrester Wave™: Marketing Measurement and Optimization Solutions, Q2
2018" report. Marketing Evolution was among the select group of
companies invited to participate in the report, that thoroughly
evaluated each firm on 34 detailed criteria.
Forrester noted in the report that Marketing Evolution was also "a
leader in 'The Forrester Wave™: Marketing Measurement and Optimization
Solutions, Q4 2016'," report and "continues to excel with its
person-level data architecture and insights approach that breaks from
common measurement methodologies used by fellow Forrester Wave
participants."
"I believe this report demonstrates the market's growing demand for
next-gen, person-level insights to effectively reach customers and drive
higher performance, and it's our mission to continue delivering on this
promise," said Rex Briggs, founder and CEO of Marketing Evolution. "To
meet the highest standards and lead the market, Marketing Evolution is
in a state of growth, substantiated by our recent funding
round and the appointment of key SaaS (News - Alert) industry executives to our
leadership team, providing the foundation needed for exponential growth
and continued innovation."
Over the last 12 months, Marketing Evolution expanded its global
footprint, opening a European headquarters to continue growing international
customer engagement for major brands in the United Kingdom, France,
China, Japan, and Brazil.
"Marketing Evolution is a great fit for firms looking to build a
people-based marketing strategy and willing to embrace new measurement
techniques," per the report. In addition to receiving consistently high
customer scores on services, technology and insights, one customer
reference noted that the company, "allows us to do things no other
vendor in the space can do."
A complimentary copy of the report is available for download from the Marketing
Evolution website.
About Marketing Evolution
Marketing Evolution delivers
better business results with an independent SaaS Platform for
measurement and optimization of the entire marketing mix. Gartner (News - Alert) CEB
describes Marketing Evolution as 'best practice' in their case
study of Regions Bank's use of the ROI Brain Software. Marketing
Evolution won the 'Big Data Gold Medal' from the Advertising Research
Foundation, they are the 'partner of record' for the Mobile Marketing
Association global ROI research, and in Europe, Marketing Evolution won
the I-COM
Attribution category this year. To learn more, visit www.marketingevolution.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180416006203/en/
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